Company profile
A consulting firm that happens to hold the licenses.
Rosenthal & Excell Commercial Real Estate Services, Inc. opened its doors in July 1987 as a specialized real estate firm creating a range of full services for private and public real estate sectors.
How we work
A consulting approach, not a brokerage mentality.
The goal of the company is to provide high-quality services with a professional consulting approach, rather than a real estate agent brokerage mentality. That distinction is not marketing language. It determines who we hire, who we serve, and how we are paid.
Contrary to most real estate companies, our firm does not employ outside agents. Our clients are sophisticated investors, local businesses, and government agencies interested in complete real-property asset management. In the private sector they are principally physicians, community-centered professionals, and retailers such as automotive dealerships.
We employ people with skills in research, financial analysis, legal, and architecture as each engagement requires, rather than carrying a sales floor.
Statement of qualifications
Realistic goals, supported by historical data.
We set goals a property can actually meet, and we set them against its own history rather than a projection. From there: acquisition and disposition, management, banking, insurance, and appreciation strategy.
Most of our clients are repeat customers, or were referred to us by attorneys, banks, and community leaders.
Market area
the Inland Empire.
At a glance
Against a national firm
Your building will not be handed to a rotating team.
A national brokerage will assign your asset to a team, and that team will change. The people who tour the property, negotiate its leases and answer when a tenant calls are rarely the people who won the account.
This firm has no outside agents and no bench to rotate. Howard Rosenthal and Guy Excell have personally run every engagement since 1987, and they will run yours. In a market they have worked since 1987, that is the difference between a report about your asset and knowledge of it.
Nor is this unfamiliar ground. The portfolio already carries Starbucks, Dunkin’, KFC, Sherwin-Williams and Jersey Mike’s in three separate centers.